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Step 1 in that process should be getting existing Tumblr users to migrate over to Cabana, with the incentive of having a new way to experience their content.
Still, the service could provide Tumblr itself with a needed boost in viewership by landing it a place in the emerging social space of the digital living room.We conducted quantitative and qualitative analyses to explore their motivation for using video communications, the barriers and challenges they face, and the benefits they experience – in particular social presence.It behoves developers, marketers and researchers of communication technologies to recognize that Canadian citizens over the age of 55 comprise a valid user community in its own right.Research is absent on how older citizens are using video communications that offer rich opportunities for social connection.Our case study focuses on how and why 16 citizens aged 55 and older in a small Canadian city are regularly using video communications, such as online video, video calls and videoconferencing.These findings imply a ‘failure’, rather than a different approach to adopting and adapting all types of technology (Loe, 2010) by this demographic.
From 2005 to 2009 in Canada, rates of daily internet use at home for personal reasons rose from 59% to 69.1% for citizens aged 55 to 64, and from 62.8% to 65.9% for citizens 65 and older (Statistics Canada, 2010).
Are you using a web cam clipped to the top of your monitor?
Chances are it’s not capturing you from the ideal perspective.
Studies often exclude older users (Hendricks & Cutler, 2005, in Cutler) or use cross-sectional comparisons between different age groups rather than treat older citizens as a separate and valid user community (Kim, 2008).
Comparative research typically shows older citizens using fewer types of ICT less often and less extensively than their younger counterparts (Czaja, 2006; Lin, Neafsey, & Strickler, 2009).
Face to face meetings are the most natural way to communicate.